Sports Tours International acquire triathlon and event logistics specialist Race Force
As the UK’s leading multi-sport and active leisure tour operator Sports Tours International has followed its recent acquisition of Dublin based Sports Travel International with another strategic addition to the company’s customer service and operational offer.
Race Force was established in 2012 by founder Kate Linsley and has grown to support hundreds of British athletes every season at triathlons all over Europe. Their services range from bike transport to complete race tours, including transfers, accommodation and coached reccies of each race course in the days leading up to the event.
Race Force owner Kate has decided it is now the right time for some new energy to continue the work they have started and to take Race Force to the next level to deliver more events and more services as part of the Sports Tours International family.
Sports Tours International already has a huge presence in triathlon with the incredible training facility at Club La Santa in Lanzarote. As the leading multi sports travel company in Europe for running and cycling, working with prestigious events such as the TCS New York City Marathon, the BMW Berlin Marathon, Tour De France, Giro d’Italia and IRONMAN Lanzarote, Race Force is seen as a perfect fit.
Kate, MD of Race Force said
“I’m really proud of what we have achieved with Race Force, but it’s time for new energy and having experienced Sports Tours International cycle tours myself, I am confident that they can take the high level of customer service Race Force is known for to a whole new level.”
Sports Tours International’s Director of commercial and customer engagement, Brendan Fox commented
“We have heard great things about Race Force and have watched them grow successfully in the triathlon market, so we’re excited to bring that knowledge and experience in house to work with our event teams to grow our customer offering even further.”
In normal times, the Monday after the Tour of Flanders weekend we’d still be on a high from a brilliant weekend of riding and watching. But that’s not the case. The wait will make the fantastic local beer taste even better when we return to Flanders sportstoursinternational.co.u…… pic.twitter.com/P6O9CfRszX