ENERVIT and the Tour de France – A Match Made in Yellow
The Tour de France of 2020 was unlike anything we’ve seen, here at Sports Tours International, for years. Sure, there were the obvious things like later dates, the reduced numbers of spectators on the roadsides, and the masks, but there was also three weeks jam packed with uniquely exciting and unpredictable racing, on one of the most innovative and toughest parcours we’ve seen for years!
With 8 mountain top stage finishes, a unique and windswept, island to island stage from Île d’Oléron to Île d’Ré, and the decisive uphill time trail on the penultimate day; the 2020 Tour de France was an electric and dramatic affair, that kept us guessing right to the end.
The Science Behind the Superstars
We all know there’s more to winning a Tour de France than just jumping on a bike. For the elite riders, every aspect of their tour, from the kit they wear, to the bike they ride, and even the pillow they sleep on, is a carefully thought out and considered decision.
One of the key elements when it comes to sports performance is of course nutrition, and that’s where ENERVIT come in.
Founded over 50 years ago, ENERVIT are a leading name in sports food supplements and functional nutrition. Researchers, developers, and producers of high quality performance nutrition, their range of products, including gels, bars, isotonic, electrolytes, tablets, and powders, is perfect for your every functional nutrition need; be it before during, or after a workout or competition.
But Don’t Just Take our Word for It…
As well as being the official nutrition partner of Sports Tours International, ENERVIT were the official nutrition partner of not one, but two, of the leading teams in this years Tour de France.
Trek Sega- Fredo
The team of leading riders such as grand tour winner Vincenzo Nibali, the world champion Mads Pedersen, Bauke Mollema, and Richie Porte. From 2020, and for the next three years, ENERVIT is Official Nutrition Partner of team Trek Sega-Fredo.
In 2020, the team enjoyed a superb tour. Despite suffering a puncture in stage 18, former Team Sky rider Richie Porte managed to secure third place in the General Classification, his first time on the podium at the Tour de France.
‘To finally crack the podium, that’s the picture I want on the wall at home’, the Australian rider said of his achievement.
Team UAE Emirates
For the next 3 years Enervit will also be Official Nutrition Partner of UAE Team Emirates, as the Team’s Official Supplier.
This team is home to some of the biggest and most well established names in world cycling such as Fabio Aru, Rui Costa, Alexander Kristoff, and Fernando Gaviria, as well as bright new cycling stars, with Tadej Pogacar being perhaps the brightest among them.
Aged just 21, Pogacar stunned the world, finishing ahead of strong favourite and countryman Primoz Roglic at this year’s Tour, after an incredible effort and stunning victory, on the final Time Trial stage of the tour. Culminating in an uphill finish to La Planche des Belles Filles, the 22 year old’s stage victory saw him rise to the top of the General Classification. The Slovenian rider also took the top of the rankings in both the Young Rider and the King of the Mountains Classifications.
The youngest winner of the Tour de France since 1904; Pogacar said of his victory,
“It’s unbelievable. It’s really crazy to be the winner of the Tour de France… I can’t describe it with words. Today was a very special day with my team-mates…. This sport is amazing!”
Incredible Tadej Pogacar and Richie Porte , 1st and 3rd place at Tour de France 2020. BOOM! They got the legs, the…
Just like for the riders of The Tour de France, the secret to successfully completing and enjoying your endurance event will be down to a combination of the right preparation, pace judgment, energy supply and hydration. At the Etape du Tour, La Marmotte, the Maratona dles Dolomites and the Haute Route, we provide private feed stops exclusively to Sports Tours International riders. We will have Enervit isotonic drinks, gels and energy bars to supplement your needs. The benefit of using our feed stops is that they are far less busy, and our staff are there solely for our riders. Many riders plan their days to make use of our feed station.
ENERVIT is the official nutrition partner of many Marathons worldwide with Enervit sport isotonic drinks, Enervit sport gels and Enervit sport competition bars. The Italian company benefits from more than 40 years of research experience in endurance sports and sports nutrition. The focus is on the individual needs of athletes, both in training and in competition. A team of scientists and nutrition experts is constantly working to create innovations and improvements for the sports nutrition market.
ENERVIT are IRONMAN Europe’s Official Nutrition Partner and will continue to be for thew next 3 years. During your race, at aid stations you will be supplied with ENERVIT products (gels as well as isotonic and electrolyte drinks at most events). It is always a good idea to also train with the product you will be using on race days (ENERVIT) to avoid any surprises and work out what will work best for you on the day.
For more information, and to see the full range of products available, see the ENERVIT UK online store HERE.