EST. 45 YEARS

ABOUT SPORTS TOURS INTERNATIONAL

These days Sports Tours International are well-known as the number one choice for travelling athletes, and sporting enthusiasts, in Europe. We are the go to for anyone who wants to take part in events across the world. As International Travel Partner of the 6 World Marathon Majors, and VIP tour operator of the 3 Grand Tours and 5 Monuments of Cycling, we cover a wide range of events. Leisure cyclists, and those looking for an easy adventure holiday, are catered for by our Freewheel Holidays and Whereabouts brands. Through our partnership with the world’s number 1 training resort, Club La Santa in Lanzarote, those looking for a training or active holiday are also very well looked after.

If you were wondering where it all started, here is our story so far……………..

The story of Sports Tours International is a tale of visionaries. Inspired to start the company by their own joy in competing in the world’s best events. They paved the way for the rest of us, so now we can enjoy a wealth of opportunity in sports travel, warm weather training, leisure and competitive cycling, and sports tourism in general.

Sports Tours International founder, and Irishman, Vince Regan started organising his first trips to international marathons back in the 1970s.  He was an ex-international marathon runner himself, and could see the value in people travelling to far off places to participate in marathons. He timed it right as the running craze was starting to take hold. Vince was born in Ireland in 1944, and in his twenties, he moved to England and became a fireman. He was based at Farnworth Fire Station in Bolton, Greater Manchester and he ran his own sports shop in Bolton. Ed Nicoll, one of our overseas Marathon guides remembers buying his first pair of Adidas ZX trainers from Vince’s shop. Vince also spent time as a coach at Bolton Wanderers Football Club.

After selling his sports shop, Vince started his travel business.  One of his first trips was to the iconic New York Marathon. Vince really pioneered the concept of the International Travel Partner for events such as this.  Being a well known figure within the running community; Vince also became involved in the creation of the London Marathon and took responsibility for managing the London Marathon international runner programme. This is an honour Sports Tours International still holds to this day. As Vince was well known to many events and other travel companies, he also founded an organisation called TOURS, which brought together many specialist running travel companies from around the World. This allowed them to work together, with international marathons, and enabled more runners to participate, in more events, across the Globe.

Vince was also an important figure in local running, a member of Bolton United Harriers and the founder of the Pony British Marathon in Bolton in 1981.  He was also one of the 29 founding fathers of AIMS, the Association of International Marathons, and he attended the preliminary meeting held in Honolulu in December 1981 and the “establishing Congress” held in London on 6-7 May 1982. After AIMS’ foundation, at that meeting he became the Association’s press officer, from 1988-1991 sharing that role with Manfred Steffny.

Club La Santa

So… the next step in Vince’s mind was that people who take part in running events need somewhere to train, right?

Like many of his fellow Irish, Vince liked travelling to the island paradise of Lanzarote. He particularly enjoyed going to the sports training resort of Club La Santa. A strong relationship developed over the years, and Sports Tours International started selling holidays to Lanzarote and in particular to La Santa. The brand was built over the years in the UK and Ireland, and as popularity grew, the resort has gone from strength to strength.

Now offering 80 different sports, with over 40 expert instructors (the Green Team) to help you get the best out of your holiday, and activities for everyone whether they are 4 or 74, Club La Santa has built its stellar reputation, and become the world’s No. 1 sports and active holiday resort, attracting amateurs, enthusiasts and professionals alike.

These days more than 12.000 people travel to Club La Santa every year with Sports Tours International, and to this day, Sports Tours International is the exclusive UK and Ireland Agent for Club La Santa, Lanzarote, the world famous sports holiday resort.

Fred

One of Vince’s customers and friends was Manchester business man Fred Done. Fred is one of the most successful business men in the UK, and you would be hard pressed to find anyone who has not heard of one or other of his businesses. But, not many people know that he has also run many marathons, and has long been, a keen sportsman. When the opportunity arose to invest in Sports Tours International, Fred grasped it with both hands. To this day, Fred is the Chairman of Sports Tours International.

The Running Bee Foundation

#BeeActiveBeeHealthyBeeHappy

Following the tragic loss of Mo Done, in July 2018, on December the 4th 2018, Sports Tours International launched a new charitable initiative in her memory. The Running Bee Foundation aims to  promote active and healthy lifestyles, and help in the ongoing fight against childhood obesity. Starting from 2019, all of the profits from Sports Tours International’s 9 local running events will go to The Running Bee Foundation. These profits will be invested back into the communities where the events take place.

Chris Bird, CEO.

Chris joined sports tours in 2007, having spent 25 years in media, sports, and business development. Chris is the owner of a Manchester based PR business, and spent 15 years on the board of JD sports PLC. He also spent 5 years on the board of Manchester City as the Chief Operating Officer, and was the youngest person ever to hold this position.

Chris first met Fred in 2003, at the BBC sports awards, and within weeks, became a media adviser to Betfred. In 2007, Fred invited Chris to review the Sports Tours business, and plan a future  strategy. Following the review, Chris was made CEO of the business.

Sports Tours International has grown 4 fold since Chris’s appointment, and is now the number one multi sport tour operator in Europe. When asked what his ambition was for sports Tours Chris said;  ‘ To create the world’s largest active lifestyle community’.

So… not much really!

Chris is a fervent supporter of local events.His aim is to create a happier, healthier, more active community – Chris has even been known to participate in events himself!

Ron Hill

Dr ‘Ron’ Hill MBE is a man who helped push the boundaries in marathon running. Not only was he the second man to break 2:10 in the marathon, but he also set world records at four other distances, winning gold medals for the marathon at the European Championships in 1969 and the Commonwealth Games in 1970.

However, to many, he was made famous as a clothing entrepreneur, with the well-recognised Ron Hill running attire, which can be spotted online, as well as in sports shops up and down the country. For us though, he is one of our much-adored Sports Tours International Ambassadors, spreading the word on how fanatical about sport we really are, not to mention promoting many of our upcoming running events.

Down there for running, up there for thinking. That’s a good way to sum up the life of Ron Hill so far. After graduating from university with a PhD in textile chemistry, Ron set about convincing the running world about the benefits of synthetic materials for athletes. That saw the launch of Ron Hill Sports in 1970, pioneering wrap over-shorts, mesh vests and waterproof running jackets to name just a few products. The company was eventually sold, before Hill set back up in business with Hilly Clothing, specialising in technical socks and other running accessories.

Although we sadly lost Ron, in may 2021; he remains an icon and inspiration for runners the world over, and his huge impact on the sport can still be felt at several running events, including the Tour of Tameside (a Running Bee Foundation event) which hosts the aptly named Dr Ron Hill Hyde 7 Miler.  Ron endeavoured everyday to spread a positive message about the impact of sport, not just for individuals, but for the community as a whole, and that is something that we, and our foundation, are committed to continuing in his memory.

How we are Growing!

Cycling

In 2003 we expanded through a series of acquisitions and in 2006, the UK’s largest cycling travel company, Graham Baxter Sporting Tours became part of our organisation, positioning Sports Tours Cycling as the largest cycling travel company in Europe. In 2012, we launched Wheel2Wheel Holidays, a new cycling brand aimed at leisure cyclists. Our Active Leisure Holidays division expanded in 2015 with the acquisition of renowned cycling holiday brand Freewheel Holidays, specialist in very easy cycling holidays throughout Europe. In 2017 we launched Whereabouts Holidays, (which replaced Wheel2Wheel and Walk2Walk) a specialist brand that combines walking, cycling and adventure holidays, allowing people to explore further and experience places they may not otherwise reach.

Where are we now?

Now Sports Tours International is one of Europe’s largest mass participation sports tour operators, taking thousands of participants and spectators to sporting events around the world, every year. Some of our most popular events include the TCS New York City Marathon, L’Etape du Tour and Le Tour de France. Over the years, Sports Tours has grown from its roots in running and has extended its wide range of sports travel products to include several of the world’s most popular and iconic cycling events and triathlon competitions;including becoming the only official Challenge Roth (the most popular triathlon in the world) Travel Partner for the UK and Europe. We also offer sports training camps  in  range of disciplines and bespoke corporate hospitality packages at a number of events.

We work very closely with Charities in the UK providing them with event entries and travel services to sports events across the world. In addition we are able to create bespoke sporting challenges to assist with their fundraising.

Sports Tours is also a keen supporter of regional running events such as the City of Manchester 10k, the City of Salford 10k, the City of Preston 10k, and the Tour of Tameside. The proceeds of these events also go straight back into the local community, through the incredible work of The Running Bee Foundation, and the projects established and supported with their help.

In 2018 we acquired the Republic of Ireland’s largest running tour operator Sports Travel International and the triathlon and event logistics specialist Race Force. Expanding, not only the range of fabulous events and services we can offer, but also spreading our global active community even further.

A safe pair of hands

We are members of ABTA and our air inclusive holidays are covered by the ATOL protection scheme. We are also members of IATA, the airline industry body.
Head office: 91 Walkden Road, Walkden, Manchester M28 7BQ, UK.
Registered office: Spectrum, 56-58 Benson Road, Birchwood, Warrington WA3 7PQ, UK
Company registration number 2207655
VAT number 480 3031 80

Consumer Financial Protection