- Cycling (1)
- Golf (1)
- Marathons (1)
- Motor Sports (1)
- Triathlon Races (3)
CEO Challenges
Think next month’s annual report is tough? It ain’t got nothing on this!
This is the ultimate challenge for any business leader. Compete with CEOs from around the world to find out who is the best!

Sports Tours International is the European partner of CEO Challenges, which was set up in North America in 2001. Since then hundreds of bosses have taken part in the CEO Triathlon, Cycling, Marathon, Driving, and Sailing Challenges in spectacular settings worldwide.
This really is a competition, with a winner declared in each age group and access to the World CEO Championship.
Watch this space for CEO Challenges at the Tour de France, L’Etape du Tour, Challenge Roth and the Real Berlin Marathon!!
Why take part?
Business is about competing, it’s about goals and the feeling of accomplishment when you succeed. So is sport.
Top magazines including Wall Street Journal, Men’s Health, Forbes Small Business and BusinessWeek have all featured CEO competitors.
But it’s not just PR, it’s networking, by meeting like-minded people who love sport.
Family-friendly luxury
While you are concentrating on your training and relaxing ahead of the big day, we will make sure your family are also having a good time.
We’ll make sure they are at the location ready to see you go by and we always book accommodation at a resort with loads for families to do.
What we offer
VIP opportunities for CEO’s and their guests so you can “meet and greet” top Pros, Coaches and Personalities, with one price covering all expenses.
There will be networking receptions, dinners, business sessions and an Awards Banquet.
Biographies of the CEO will be posted online
5* accommodation where available
First class service, attention to detail and constant care from our staff
Events for our CEOs include:
Take up the CEO Golf Challenge and take part in the Canadian Open in Toronto! Play two fantastic golf courses – the very private and exclusive Weston Golf and Country and Club, home of Arnold Palmer’s first PGA TOUR victory, and Glen Abbey.
Country: Canada
The ONLY way to get into this race is to fly to Penticton and line up all night to register, or to enter via the CEO Challenge. Outside of Kona, the hardest race in the world to get into – and, for many, the best Ironman race in the world
Country: Canada
A chance to experience the fastest marathon course of all the Majors
Country: Germany
Compete against other CEOs in a variety of different types of motor racing cars.
Country: USA
CEO Challenge participants are not required to previously qualify at an XTERRA event to take part – 1.5km ocean swim, 30km lava field mountain bike, 11km technical trail run!
Country: USA